Smart parking system for stadiums

Fan and guest experience starts and ends in the parking area

See how stadiums use Cleverciti for:

Payments ▸

Advertising ▸

Smart Lamppost ▸

Space Management ▸

Parking Guidance ▸

Permits ▸

Dynamic Reservation ▸


Space Management

Cleverciti’s intelligent parking solutions are the first step to ensuring a seamless and hassle-free event experience for fans and guests. Smart technologies guide drivers to open parking spaces quickly, reducing the complexity and stress of the parking experience. Instead of searching for a parking space, people gain immediate access to a sporting event, arena or amenities.

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Parking Guidance

Provide accurate guidance to drivers trying to find available parking in a stressful environment. Comprehensive digital guidance systems enhance the flow of traffic at the beginning of the event and can automatically update with a different traffic flow at departure time. In addition to an improved fan experience, emissions are significantly reduced.

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of all traffic is from parking search.



Season ticket holders, VIP fans, players, and special guests can be issued digital permits enabling access to private parking zones. Cleverciti offers solutions that simplify the permit process, increasing compliance and enhancing the fan experience.

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Overly complex payment processes negatively influence the fan experience. Payment is fully automated for holders of the Cleverciti card: no action is required other than simply parking. Seamless payment options eliminate the hassle of having to spend time lining up at the payment kiosk or looking for small change.

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Dynamic Reservation

Allow season ticket holders, VIP fans, players, or special guests with the Cleverciti Card to be allocated a space as they approach the facility, ensuring they get the best available spot and enabling overselling of parking capacity. Real-time guidance navigates drivers to the parking space most conveniently located to the entry they will use.

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Incorporate advertising into parking guidance displays, combining valuable parking information with advertising from event vendors, coming events, or local businesses—increasing revenues and helping to fund the parking guidance deployment.

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Smart Lamppost

IoT technologies blend seamlessly into the streetscape when mounted on existing infrastructure such as lampposts. Easily upgrade older lampposts to be the smart hub of the future by equipping them with power and connectivity.

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Stadium smart parking FAQs

Why is smart parking needed for stadiums?

Smart parking solutions simplify the search for available parking spaces and ensure that drivers are not left frustrated after spending too much time searching for a spot, often due to the lack of real-time awareness and guidance of where spaces are actually available. By circling between lots that are already full, visitors may choose to park illegally or leave the venue altogether, resulting in lost revenue and unhappy customers.

How does smart parking benefit stadium visitors and fans?

Smart parking solutions ensure that visitors and fans start their stadium experience on a positive note by ensuring that they find a convenient parking space quickly and easily thanks to digital signage at critical decision points that helps navigate drivers to available parking spaces. Furthermore, seamless payment options eliminate the hassle of having to spend time queuing at the payment kiosk or looking for small change.

What else can smart parking signage be used for at a stadium?

Parking guidance can be combined with weather, special event, emergency messaging, or health reminders such as mask requirements. Alternatively, smart parking signage can also be used for advertising messages.